FLYER & BROCHURE

FLYER & BROCHURE 

Today's era is marked by the period of a highly competitive industry, where marketing in an indispensible tools to promote your brand. Brands, with each passing day, are innovating new techniques to promote their brand and increase their brand awareness amongst consumers. Brands use a combination of traditional and new age marketing techniques to help their presence felt amongst its customers or target audiences as popularly known. Flyers and Brochures are among popular outdoor techniques which are still used by many companies. If you are also planning to implement the use of the above in some time, you got to know the basic difference and the functions of the same.The difference between a Flyer and a Brochure is clear to some but not so clear to others. Now I’ve never seen any formal rules that define the differences between Flyers and Brochures, but in my experience the difference is defined partly by their physical characteristics and partly by their intended purpose.

What is a Flyer?

A Flyer is usually a single, unfolded printed sheet that is used to draw attention to an event, service, product or idea. A flyer usually contains a very simple message that can be conveyed quickly. A flyer is generally printed on the 8.5” x 11” paper size to keep its cost low, though flyers can be created in any size that is easy to handle. Also, the printing is most commonly on one side of the paper, though there is no law that says flyers can’t be printed on both sides.

Depending on how they are used, flyers are sometimes referred to as handbills, leaflets, inserts or circulars. They are commonly distributed by hand wherever customers or people may gather or pass by, such as at a trade show or other popular venue. Also, flyers can be folded and tabbed as a self-mailing piece (aka a “mailer”) or enclosed in an envelope. Flyers can be printed in any ink color, though full color printing is the most popular since the purpose of a flyer is to get noticed and read.

A flyer usually has a relatively short lifespan, such as being used to announce a one-time event like a grand opening or special promotion. So, the paper used for flyers does not necessarily have to be heavy weight paper. However, a flyer can be printed on thicker paper to make it more durable if it contains information that will be referred to again and again, such as when used as a product spec sheet or instructions.

What is a Brochure?

A Brochure can have specifications similar to a flyer, but a brochure almost always has printing on both sides. And unlike a flyer which is usually left flat, a brochure contains folds that create multiple panels or pages of information, such as a simple c-fold or the more creative double gatefold. Brochures can also be created from multiple sheets bound together. Sometimes smaller, simpler brochures are referred to as pamphlets.

And whereas a flyer is generally 8.5” x 11”, brochures are offered in a variety of standard or custom sizes.  The pages of a brochure are generally of a heavier paper weight. This is done not just to enhance the perception of quality but also because a brochure is designed to be more durable since it is kept around and referred to. Also, any quality brochure is printed in full color and has some type of sheen from a UV or Aqueous coating.

Brochures are generally not distributed as freely as flyers. Usually brochures are distributed by salespeople only after some initial interest is shown by a potential customer. This is because more money is typically invested in a brochure than in a flyer. A brochure must be of top quality since its job is to help showcase a product, highlight a service or promote a company. When making a purchase decision, your customers will compare the quality of your promotional literature to those of your competitors so brochure printing should not be skimped on.

Flyers and Brochures have different characteristics but they are both important marketing tools which can be used by any business or organization. If you have any additional questions about flyers or brochures, just get in touch with us. We can assist you with ideas, designs and the layout of your piece.

Flyers & Brochure design tips

Whether they’re packed with so much information you feel like you’re about to read a full length novel, or so plain you feel like you’re sitting in the dentist’s office, brochures tend to get a bad rap. They may be chock full of important stuff, but unless you can get someone to pick it up and read it, it doesn’t matter how great the content inside is.Here are 25 ways to step up your brochure design game and ensure your information will be shared.

01. Think simple.

Simple design can be incredibly effective and doesn’t have to be boring. In this brochure, the title is embossed in a simple, clean typeface on a white background. The effect is very clean and modern, and though there isn’t much contrast it still translates well. The embossing also adds an interesting texture to the brochure, and can be carried throughout the interior.

02. Consider functionality.

At first glance this brochure looks simple enough. A thick book full of information. Once it’s opened though, the cover is folded out and reveals a beautiful floral pattern that complements the bright red of the introductory page. Small surprises for your viewers can make a big impact, even if it’s as simple as hiding away pretty flowers.

03. Create impact with simple shapes.

Geographic shapes made to look like callouts have a fun effect on these brochures. The pop of color against the background helps to bring the message forward, as if it really is calling out. The cuts also create a cool three-dimensional look, adding yet another element of interest.

04. Keep it linear.

Brochures don’t have to be folded booklets bound at the center. They can stretch out in a variety of different ways. Here an accordion shape is used which allows you to view the entire brochure as a whole if you choose, rather than flipping through each page.

05. Reflect graphics physically.

In this ‘epic’ brochure, the graphic elements are reflected in the folds of the paper. The brightly colors triangles become the pages containing the information. This makes the brochure very cohesive as a whole, each element working together to create a solid piece.

06. Be creative with your inserts.

If you plan on including physical items inside your brochure (whether it be a cd, dvd, or something of the like), display it in an interesting way. You’re not limited to a simple sleeve in the back. Here the cd pops out to you, inviting you to take it. The shape of the pop out gives dimension to the interior, which would otherwise be very flat.

07. Think outside the ‘pamphlet’.

This is an excellent example of being incredibly creative with your brochure design. Stepping away from the flat, pamphlet like structure and into something interactive and three-dimensional. It engages the viewer (in this case user) and creates a lasting impression. This design can spark a number of other ‘three-dimensional’ ideas for a brochure.

08. Incorporate shapes.

Your pages don’t need to be rectangular. They don’t even have to be square. They can be circles, triangles, hearts, whatever suits your business best. In this example, the circles all fold in over each other, which creates an interesting action when you move each page to reveal what’s underneath.

09. Make subtle adjustments.

The format here is relatively standard, but shaving down the corners to a rounded edge helps add a softness to the look. It appears friendlier and more comfortable. The warm imagery and soft brown color really drives the friendly appearance home.

10. Consider your materials.

Depending on what the brochure is for, the material used can relate very well. Recyclable materials make your business look more environmentally friendly and ‘green’, while something more industrial gives an entirely different, blue collar feel. Here the recycled paper paired with the bright green gives this brochure a very earthy feeling.

11. Use texture as a graphic element.

Sometimes photography just isn’t the right fit for the message you’re trying to deliver. In this brochure, a color company chose to use a textural pattern to show their colors rather than photographs of swatches or paint. The contrast between the dark pages and the bright color helps to add an interesting dimension to a potentially stagnant subject matter.

12. Make it fun.

This is a great example of taking the viewer into consideration. This brochure has a very unique illustrative style, the bright colors and line work create a young and hip effect. At first glance you may think the glasses are just part of the drawing, but they can actually be removed and worn by the reader — which doubles as great advertising.

13. Keep it small.

Bigger isn’t always better. If you can boil down your information into a concise enough size, why not make your brochure small enough to match? The smaller the brochure, the more likely someone will be to actually hold onto it. It can easily fit into a purse or a back pocket and the interesting shape leaves nothing lacking.

14. Break conventions.

Typically a brochure is read left to right and down the page before moving onto the next page. Why not make it a single page? Here a single page format is used, though the foldable ends create another ‘page’, allowing you to use the interior for all of the information, and the flaps for any branding.

15. Use perspective to your advantage.

Typography doesn’t have to be completely straight across the page. Use interesting angles to add visual interest and create visual elements in their own right. Here the checkered pattern is used to draw the viewer into the center of the page, the type follows along, creating an interesting harmony.

16. Take advantage of die cuts.

Die cuts can create interesting windows to reveal bits of information. Here, a checkerboard die cut shows part of the photograph underneath. It doesn’t show enough to fully understand the image, but shows just enough to create an interest to open and investigate.

17. Consider display.

How will your brochures be displayed? Strewn across a counter or table? Stacked up on desks? Consider having a designated area for your brochures. This example uses a box to store and display them. The box is designed to relate to the brochure, which makes the two as a whole look very professional and put together.

18. Don’t be afraid of change.

Not all of your brochures must be identical. A variety of brochures with the same information helps give the reader a choice in the one they want to pick up. Here, three different photographs are used along with three different color washes to give each one its own personality. The color wash can also be folded away to view the black and white photograph underneath.

19. Be clever.

If there is a way you can make your message literal, try it. Here the message is about change, or ‘folding’ the future. It’s taken literally because the paper is folded in half right in front of you. Try to rethink your message, a simple change in wording can open up a variety of possibilities to how you can show it.

20. Use accent pages.

This is the interior of the previous brochure. They utilize die cut accent pages in a way that acts as a design element. The pages don’t contain any information, yet they still serve a function. They act to break up what the viewer is seeing, that way you can process each image individually.

21. Think over the top.

If your subject matter is extreme (like snowboarding, for example), reflect that in your brochure. This one is loud and interesting to look at. The folds reflect the shape of a mountain (design with a purpose), and give a distinct energy to the piece.

22. Break boundaries.

This example is unique in two different ways. Not only is it a bound book, but it has a case that form fits over the top, sealing it in like a little package. Having a spiral bound book can make keeping the brochure open easier as well as add a design element. Sleeves are a great addition to make your brochure feel a little more upscale and personal, since you have to remove it to gain access.

23. Get angular.

The overall shape of this brochure is 100% standard, long and slender and folded into sections. Unique cuts help to create a more interesting piece, giving it sharp angles and an envelope like effect when it’s closed.

24. Be creative with typography.

Creating typography with graphics or photographs is a great way to make sure you’re implementing both. Here type is reversed out through the photograph. Enough of the photo can be seen to relate to the message, and the difference in colors and shapes within the letters gives each one a unique look.

25. Have a purpose.

Brochures can be functional. Here a brochure turns into a map, giving a purpose to the design. Try to think of things your brochure can become rather than just being a source of information. Functional design is a big trend right now, and probably will be for years to come.

Awesome Flyer Design Software & Tools

Despite the rise of viral marketing and online advertising tools, nothing can beat an awesomely made flyer. They are cheap to mass-produce and can be distributed directly into the hands of potential customers, making them the perfect choice for entrepreneurs of all kinds. To help you out in creating your very own flyer, here is a list of some of the best solutions. Online flyer creators and flyer app for iPhone/iPad are also included.

Adobe Illustrator

Which one is the most suitable for creating flyers, Photoshop, Illustrator, or InDesign? While they can all be used to create a flyer, Adobe Illustrator is the best flyer makers out of the three. Here is a rundown of their strengths and weaknesses.

Photoshop excels at manipulating a single image – cleaning it up and applying effects to it is a breeze in Photoshop but it fails miserably at creating a page from scratch. Illustrator can change images, although not with such nuance as Photoshop can, but its forte is creating a single page – arranging all the elements, such as text and images in one layout. InDesign doesn’t handle extensive image manipulation or single pages well, but it reigns supreme when the project is about assembling material into multi-page layouts, such as brochures. Therefore, the most appropriate Adobe product for creating flyers is Adobe Illustrator.

Print Creations

Print Creations is available for installation in 13 languages, including Swedish. As you launch the program, it won’t just pop out, instead, a window with the words “Print Creations Experience” will slowly fade in and that truly looks amazing. Sadly, Print Creations turns out to be just a one-trick pony. Though it allows the most customization with regards to printer options, in fact, it might be the most printer-friendly of all flyer solutions in this article, it also has the most eye-gouging pricing system imaginable. For example, only 2 out of 22 templates in the flyer category can be used, while the rest must be unlocked at a staggering price of $19.99 for every two templates.

The product itself is split into modules as well, with each module being sold separately. Flyers and brochures are only $59.99 while the entire package of modules costs $162.44. Free demo version produces a file with a watermark.

Microsoft Word

Wait what? I thought Microsoft Office Word is a boring word processing tool? Not anymore. The newer Microsoft Word versions (2007 onwards) are capable of making posters, flyers, cards, and even infographics. As shown at the screenshot below, a quick search on “flyer” returns hundreds of gorgeous and professional looking flyer templates in seconds. After selecting a template, you can easily add and customize the text, colors, graphics, effects, and more.

It would be even better if you have Microsoft Publisher, which is of course the perfect Microsoft Office solution for flyer designing. Microsoft PowerPoint works completely fine too, as it shares a lot of similar features with Microsoft Word and Publisher.

GIMP

GIMP is the best free Photoshop alternative you can find. Although it is an open source image manipulation software, it is almost as powerful as Adobe Photoshop. Some even argue that GIMP is better than Photoshop. If you are looking for free flyer makers and serious about flyer designing, look no further than GIMP. It has a steep learning curve for beginners, which requires newbie to put in some time and effort to master the features beforehand.

SmartDraw

Once you launch this flyer creator, you will be greeted with hundreds of available templates, ranging from those for infographics to mind maps and flowcharts. The creation process is so easy that you will probably drop everything you’re doing and want to test them all. The free demo allows a 7 days trial, has print limitations and includes a watermark on the output file, which can be exported as .pdf or saved as proprietary SmartDraw .sdr and .sdt file formats. Comes with full PowerPoint and SharePoint integration and priority technical support.

Easy Flyer Creator

Surprisingly enough, when you launch this program, it will run in a small 900 x 700 window that cannot be maximized. It has a slightly archaic interface but offers a wealth of various templates that look professional and can produce credentials indistinguishable from the real ones in just a few minutes. Some templates do have minor spelling errors, as you can see in the screenshot below, so pay attention.

Easy Flyer Creator also offers a Windows 8 app that offers similar features. You can check out their flyer maker app at windows store.

FLYERS SAYA

Ini adalah contoh flyers yang saya hasilkan menggunakan perisian adobe photoshop dan adobe illustrator.

                               (bahagian depan)                                                       (bahagian belakang)

References:
https://designschool.canva.com/blog/brochure-design/
https://www.psprint.com/resources/brochure-flyer-design-tips/

https://www.slideshare.net/interactivebees/difference-between-flyers-brochures-posters-leaflets

http://www.formaxprinting.com/blog/2010/02/business-printing-the-difference-between-a-flyer-and-a-brochure/
http://carlcheo.com/best-flyer-design-software